Media Functions. week of April 23rd-29th D3

The part that I found interesting in the chapter was about the functions of the media. There are 4 main functions that are all included and they each are important as well. The first function is surveillance. Surveillance is the gathering and disseminating of information. Most media sources are affected by this and they provide people with new, warnings, and important information that can help you get through the day. The media does watch everything that is going on and reports it back to the people. The next media function is correlation. Correlation is the analysis and evaluation of information. The media interprets the given information as well as analysis social problems. Then comes the cultural transmission function. Cultural transmission is the education and socialization of receivers. It teaches people about others cultural and we in turn internalize behavioral norms. I believe that this function is really important and that people should be educated about it more often. The last function is entertainment. Entertainment is the presentation of escapist material that provides enjoyment and gratification. This function is probably the most enjoyable to receivers. This function is in mostly all mediums of the media. The media plays a big role in a person’s everyday life and each function can be found everyday as well.